What’s in a Pink Minute?

A “pink minute” is that will take to saving millions from breast cancer.

Avon Philippines’ 2017 Kiss Goodbye to Breast Cancer (KGBC) campaign reaches its 15th year in the Philippines – in observance of Breast Cancer Awareness Month.

The “Pink Minute” campaign asks the public to “pink about it” and perform breast self-examination as a part of every woman’s habits.

This is in tandem with a series of teaser videos featuring Avon ambassadors Marian Rivera, Angel Locsin, Kathryn Bernardo, Jennylyn Mercado, Daniel Matsunaga, Rocco Nacino, Ruffa Gutierrez, Bettina Carlos, Jodi Sta. Maria, and Iza Calzado together with canver survivors in driving home the message that “1 minute can save millions.”

The video can be viewed via Avon Philippines’ website www.avon.ph, Youtube, and Facebook or view from the embedded video below.

Philippine Cancer Society, Inc. (PCSI) Executive Director Rachael Rosario emphasized during the campaign launch that while breast cancer has yet to find a real cure, early detection through BSE is the closest thing to enabling women to win the fight against the disease.

The “Pink Minute” supports Avon’s global Breast Cancer Promise, a renewed multi-year commitment to educating women about breast health that builds on its legacy of pushing for the breast cancer cause.

Aside from raising awareness around the importance of early detection, specially by applying the ‘pink minute’ to daily habits, this year’s campaign also aims to raise funds and provide free consultation to women the entire month of October. If you wish to learn more about breast health simply dial the Pink Minute hotline 0917-155PINK (Globe) and 0928-524PINK (Smart).

Since its launch back in 2002, Avon Philippines has raised about Php 24M through product sales, donations and other events in support of the advocacy program. This year, Avon’s Sweet Honey Promise Eau de Toilette Spray and pedometer watch are the participating products for the fundraiser.

Drew Uy

I do words, food, coffee, and photos.

Hit me up on Twitter @ginuhit

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