What’s in a brand? Filipino identity it seems.
Jollibee celebrates the 1000th store at Triangle Drive, BGC – a brand that spans the globe with locations such as USA, Hong Kong, Singapore, Kuwait, and a long list of countries we do not have the space for.
This favorite bringer of (chicken)joy has come full circle from its modest beginnings of as a soft-serve ice cream parlor in Cubao back in the late 70’s – now Asia’s number one QSR brand.
“Many say that Jollibee is more than just a fastfood company. Yes, it is the home of the world famous Chickenjoy and other great tasting products. But more than that, it has been part of Filipinos’ live for generations,” said Jollibee Philippines President JJ Alano. “It has become synonymous to joy, family and traditions.”
The 1000th store opening will be a month-long celebration packed with acrivities for loyal Jollibee fans from Libreng Sakay around BGC to the store on opening day, visits from endorsers such as James Reid and Nadine Lustre, Bailey and Ylona, Joshua Garcia and Julia Barretto, Jasmine Curtis, Jodi Sta Maria, and the Legaspi family are schedule to surprise customers.
Limited edition travel mugs designed by TeamManila Graphics Design Studio, Chickenjoy bucket inspired tissue holders and Jollibee dolls were also given to the first 1000 customers who purchase a bucket of Chickenjoy.
“Reaching 1000 stores is a special milestone in an industry as competitive as ours. Jollibee’s growth and success over the years is largely due to the fruitful partnerships we’ve made and nurtured with our franchisees, and the suport of the local government units where we operate, as well as our various business partners. These, together with the patronage of our loyal customers, are among the reasons why Jollibee is where it is now – the number one and most loved fast-good chain in the country,” ends JJ Alano.
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