There’s no denying that the Philippines has long looked towards the USA and the west, generally, together with Japan an Korea.
On the other hand, Taiwan has looked towards the North East with allegiances to Korea, Japan, and China in addition to USA, Europe, and Australia.
Yet, these two countries, geographically about an hour and a half away by plane, has not been the best of friends until about 4 years ago when Taiwan External Trade Development Council (TAITRA), in cooperation with Taiwan’s Ministry of Economic Affairs (MOEA), and the Bureau of Foreign Trade (BOFT), merged together to create Taiwan Excellence campaign in the Philippines to recognize the ground gained over the years in allowing cooperation between the neighbors.
Recognized in the campaign are more than 150 products from 52 accredited brands manufactured and designed in Taiwan. TAITRA has since expanded the reach of empowering Filipino consumers toward a more convenient and enhanced lifestyle.
“Taiwan is eager and committed to collaborating with the Philippines in significant business opportunities. We will continue to bring the best ICT, consumer electronics and home appliances, and sports and leisure products for the intelligent customer.” says Mr. James Chu, Minister of Taipei Economic and Cultural Office (TECO) in the Philippines.
“I am confident the combined efforts of the governments and local enterprises will serve to strengthen ties between Taiwan and the Philippines.” he ends.
TAITRA and TECO have long been pushing for stronger ties and cooperation. Now, with renewed pledges from Manila Economic Office (MECO), Philippine Chamber of Commerce and Industry (PCCI), among other brands and associations, Taiwan Excellence is well on its way in integrating more of the two countries together.