Sony + Nadine = great content

Nadine Lustre will continue to create content armed with her favorite camera, the Sony ILCE-5100L, as Sony renews their partnership with their favorite Digital Imaging and Personal Audio ambassador. 

“It brings me great pride to continue my journey with Sony,” Nadine shares. “It’s exciting to think that I’ll be able to keep on doing what I love doing with the gear that enables so much of my passion – taking photos, listening to music, and dancing to my favorite songs – using some of the best products in the market.”


It’s easy to see, too, as Nadine’s Instagram account proves she knows her stuff and the gear she uses to populate the account. All of those photos she captured using the Sony ILCE-5100, accompanied by her skills in ensuring perfect color combination, accurate framing, and consistent look and feel.

“I’ve been a Sony user even before they called me up to partner with them. I’ve been a fan since the Sony A57 and I’m still a fan to this date,” Nadine continues. “Why? Because Sony gets it. Sony gets what photographers need. The color accuracy, the composition, everything.”

Sony welcomes Nadine Lustre to the family in cultivating passions to inspire the youth in creating and consuming media.

Sony Philippines Managing Director Nobuyoshi Otake shares “We believe in Nadine’s capability to inspire the youth, the curated generation, the millennial in their own passion for music and photography. Her dynamic personality and innate love for music and photography strongly resonates with Sony Philippines and the foundations we believe in. Having Nadine as our endorser helped us connect with the same breed of consumers that allow us to express and communicate through images and music.”


Sony Centres nationwide carry the Sony ILCE-5100 at P34,999 in black and will soon be available in the same white color that Nadine has with her. The ExtraBass line-up will include Nadine’s favorite, the MDR-XB950N1 at P12,999 amongst the other headphones and speakers.

Get the latest updates and promos from Sony through sony.com.ph and @nadzlustre herself on Instagram.

Mabuhay, Manila.

Drew Uy

I do words, food, coffee, and photos.

Hit me up on Twitter @ginuhit

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