Men are not just the better drivers anymore – Pilipinas Shell

More often than not there are gender stereotypes when it comes to talk about who the better drivers are. When a female driver is involved, in an accident, for example, many will jump to similar conclusions such as “it’s a woman driving, that’s why.” This type of reasoning is still prevalent among Filipinos nowadays, but are men really better drivers?

This is one of the things that Shell discovered through the Shell Driving Experiment, a groundbreaking worldwide study that uses cutting-edge emotion tracking technology, ChatBots, mobile apps, and weather and traffic information to uncover how the emotions of drivers affect their performance on the road. Shell worked with experts from Goldsmiths, University of London, to monitor data points from over 2,000 participants across 11 countries in order to measure the driver performance score of each country and learn about the different factors that affect it.

The results of the study were revealed during the ‘What Drives You’ launch event on February 27, which featured interactive installations and a panel of specialists discussing the research findings. The panelists included Cleary Ahern, a Doctoral Researcher from Goldsmiths, University of London. Ahern was then joined by other panelists composed of subject matter experts including motoring enthusiast and actor Jericho Rosales, champion racer Michele Bumagarner, and health and diet guru Nadine Tengco.

Women aren’t the inferior sex

After Philippine participants logged in more than 1,700 journeys across three key areas – Metro Manila, Cebu, and Davao – the Shell Driving Experiment uncovered several interesting findings about Filipino drivers.

The experiment busted the myth that driving performance is dictated by gender. There was no evidence that gender having any significant influence on driving performance. The biggest indicator of how well a person performs behind the wheel is, in fact, their personality type. Two unique, high-performing personality types among Filipino drivers were even uncovered by the study: the Modern Man and the Gamma Woman.

The Modern Man is the type of driver who has a unique combination of sensitive and ambitious personality traits, leading to their ability to maintain a well-balanced emotional state behind the wheel. They adapt well to any situation in life and exercise cautiousness on the road to achieve outstanding driver performance scores. The Gamma Woman on the other hand is known for their openness and emotional stability both on and off the road, leading to exceptional driving performance scores.

The study also revealed that among the different countries that took part in the study, the Philippines achieved the highest driving performance score. This means that Filipinos, regardless of gender, have smoother journeys (less incidents of harsh acceleration and harsh braking) and are more efficient than other drivers from participating countries such as Malaysia, Germany, and the Netherlands.

The other factors that come into play

Family has always played a big part in the lives of Filipinos, and this was apparent in the Shell Driving Experiment. Evidence linking the presence of children and additional passengers in the car to better driving performance was consistent throughout the study. The Shell Driving Experiment also confirmed that stress is a constant emotion felt by Filipinos on the road. Destination is also another factor, with findings showing that drivers who are on their way to work are more stressed than those who are on the road for other purposes.

Even the food we eat plays a role in the driving performance of Filipinos. Participants of the study who reported feeling hungry during their journey had lower driver performance scores.

Giving importance to every ride

“The Shell Driving Experiment is part of Shell’s efforts to understand the changing needs of our customers,” shares Anthony Lawrence Yam, Vice President for Retail at PIlipinas Shell. “This helps us create better products and services, such as developing new fuels like Shell V-Power with DYNAFLEX Technology and the expansion of our non-fuel offers at Shell Select, which are relevant in improving the driving experience of Filipinos. At the end of the day, our goal is to help make life’s journeys better for every Filipino on the road.”

By providing quality fuel products and services to motorists around the world, Shell gained its foothold as a global leader in power and energy. It pioneers next generation technology in developing new sources for a reliable energy mix, producing smarter products as well as promoting smarter use. Shell strives to build smarter infrastructure and provide energy efficient engineering solutions that promote clean and efficient transport and sustainable mobility.

Through finding out and understanding how Filipinos feel and what really matters most for Filipinos, Shell continues its mission to enable every motorist to go well on the road, wherever they want to go.

Drew Uy

I do words, food, coffee, and photos. Hit me up on Twitter @ginuhit

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