It is a known fact that we are all doing this to spread the word about the latest and trendiest. Who doesn’t want in on that?
It is also a known fact that what we do requires almost our entire attention outside of jobs that sustain our daily needs, outside of the sideline earnings, outside of family duties, outside of things we need to maintain.
Yes, in this cutthroat world, we will need to always want to stay ahead of the competition. There are many of us, sometimes in niches, but there are plenty of us to go around.
But it has since dawned on me to wonder, are all of us in the right industry?
What we do is not for everyone.
You will really need to know how to write and to write properly. You are being invited to write about an event not to copy and paste the same write-up the PR released. It’s there for reference, not to be copied verbatim. If you feel like you need to improve, ask for help.
This is also not for you if you are only in on it to get freebies. The freebies should mean nothing if you are not contributing to the original task you are placed there in the first place. Cover the event you were exclusively invited to. That should be enough. The tokens are nice to haves.
You have no right to take down newbies.
It’s still a bother though as to how and why some “seasoned” bloggers feel the need to take down newbies. Perhaps you would stop and think to see that those same young guns write better than you, see things better than you, have something new to offer that you can’t?
Need I remind you that you were once the newbie venturing into the realm of media and creating content?
Never abuse the people behind PR.
They are nice. Yes, after all it is their job to be nice to you. They need you to cover their event. But just the same, you need them to constantly be inviting you to their event. Be it simple or extravagant. Please, share the same kindness they extend you because after all they are human too. They will be more than happy to accommodate you for future partnerships.
You probably have no idea the lengths they already have to go through in dealing with brands and clients. They are the middle ground that have to juggle making everyone happy. Suffice to say, that is no easy task.
Why then, as a person being extended the courtesy of being invited, do you have to demand so much from an agency just doing their job?
Granted some are not as experienced as those we are used to, they’re new, let them grow, grow with them, they’ll thank you for it in more ways you can imagine in the future. Trust me on this.
Demanding for tokens reveals a lot about your character.
That’s just low. Too low. If you’re in it just to fall in line for the loot at the end, might as well don’t go. You hardly even listened. You hardly even discovered something new about the product or the brand. Relieve your spot and give it to someone deserving. The world will thank you for it.
Don’t demand for appearance fee.
Any publication that demands for an appearance fee that churns out half-assed content should return said fee with interest. The only reason anyone is given appearance fee is that they are expected to produce good, if not better, results than those equally invited to the same venue. Unless you can prove this, you have not the right to ask for money. That’s just being greedy.
Dress to look like a million Rupees.
Have you ever heard or overheard other people say: “Dress like a slob, be treated like a slob. Dress like a millionaire, be treated as one?” It stands true more for us in the scene where there are photographs and video cameras any which way we turn our heads. How is it fitting, then, to show yourselves in front of the camera looking like you just got out of bed?
This is all beside the point that PR agencies, and brands themselves ask for a dress code specifically to imbibe a certain theme, feel, or message meant for us. Why is it so difficult to make a little bit of effort to look nice?
Plus ones weigh a lot on the PR and the brand.
It has always puzzled me how some people feel entitled to bring a plus one, or two, or the entire family that hardly do anything nor hardly contribute to the experience of the venue. Notwithstanding the extra cost this weighs on the PR and the brand. All for what, extra bags of loot for yourselves? Let’s keep integrity of the event by bringing only those allowed in or have been given permission to attend.
You were not invited for specific reasons. Please don’t feel entitled to attend events you were specifically left out of and make a fuss about it later on or during said event. PRs, as mentioned, should not be afraid of what you have to write. They are only extending said courtesy in case, by some miracle, you start creating content again for them that are actually worth their time. Otherwise, let’s not use someone else’s name, nor someone else’s brand to gain advantages for yourselves. It shows a lot about your character. Greedy.
At the end of the day, this should all be for your readers and followers, not for yourselves. You need to cover events to tell them a story. You need the brands and PR to see you as someone worthy and to be worthy, you need to prove yourself with every single piece that you churn out on your publication. After all, in this cutthroat world, you will only be as good as your last article.
See Dear PR