Cotton, a seemingly mundane commodity is ingrained in our daily lives fom beddings, clothes, sheets, shoes, carpets, and even accessories.
That is why Canadian Beddings, bed sheet, comforter, pillowcase and towel manufacturer, unveils a refresh of their lineup that is geared towards supporting a movement about responsible and sustainable sourcing of cotton worldwide.
Their calling this campaign “#ImCotton” targetting Canadian Beddings’ new products to cement itself as a pioneer of the movement.
“The idea of #ImCotton came upon our realization, since majority of our merchandise are made of 100% cotton. It is known to be the best material when it comes to bed linens, towels, and pillows. Our company is known to be innovative, having the knowledge of what cotton can bring to the table. The extra softness, strength, and durability, to name a few,” said Managing Director Ravi Daryanani.
Sponsored by The Hand Creative and Blue Water Day Spa, this year’s trade fair highlights cotton and quality manufacturing. This is in part a collaboration of diverse initiatives that focus on advancing an industry that not only serves it customers but the same people and companies who make the business possible – prioritizing how everyone contributes to creating a sustainable community and environment.
Canadian Beddings support The Better Cotton Initiative also known as “BCI”, which moves to better global cotton production by taking care of people who produce it, the environment that grows it – making it better for the sector’s future by developing Better Cotton as a sustainable mainstream commodity that provides a set of standards for countries that grow cotton.
The company strives upon being the best; not only from a product standpoint, but also from a service and sustainable point of view as well.
Canadian Beddings launched its new collections under Lifestyle Premium, Lifestyle Moods, Lifestyle Pick and Go, Lifestyle Towels, Modern Linens, and Character Collection. All the mentioned collections have varying degrees of affordability and features such as thread count, microfiber, to name a few to allow the company to cater to a wide spectrum of consumers based on need and budget.
“We value comfort while taking into account responsible and sustainable sourcing of materials – because its what matters. We need to give back to communities and to the environment,” added Daryanani.
Expanding its collections, Canadian Beddings has acquired several licenses ranging from Disney, Warner Bros., NBA, Hot Wheels, Barbie, Marvel, and Sanrio to offer Lifestyle options to both kids and kids at heart.
How’s dreaming looking like for you knowing that the cotton that surrounds you is responsibly sourced? Hit us up on the comments section or on Twitter @ginuhit with #ImCotton and #ImCozy.