Manila, July 29, 2017 – OPM receives a refreshing taste as Coca-Cola Philippines opens Coke Studio to further enrich the local music industry.
The first of its kind in the Philippines, Coke Studio is a music TV show that calls for collaborations among Filipino artists – the aim is to bring together the diverse musical genres we have from rap to ethnic jazz, the young and the seasoned, and the indie (independent) with mainstream artists. Coke Studio celebrates our rich diversity in OPM and creating more in terms of music for the Filipinos.
“Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens,” said Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
Coke studio is not a competition. It serves as a stage that will place a spotlight on the wonderfully surprising music of what collaborations can accomplish. The initial lineup of artists included legends and upcoming stars such as: Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.
Hosted by Raymund Marasigan and Buddy Zabala, members of Eraserheads, one of the country’s most iconic rock bands, Coke Studio lets viewers in on the experience of creating music, how artists bares their souls, of making art – front row.
“As soon as they started playing their instruments, they just forgot about everything else,” said Marasigan on the experience inside the Coke Studio. “And a great artist will really come out with something, will produce something! Some artists may have come unprepared, but once they were in there, they just brought it out.”
In tandem with the Coke Studio experience, an interactive Coke Studio truck will roam around the country to provide university bands an opportunity to perform and interact with the artists.
Coke Studio also joins in on some of the biggest fiestas and festivals in the country with Canreaoke – a Coke shaped karaoke packed with OPM hits for anyone to showcase them belting out to their favorite songs.
Coca-Cola Philippines recognizes the strong influence of music in the lives of Filipinos – a unifying thread that goes beyond language and dialect, political views and boundaries, and even religion.
With Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music.