Are You Tough? – KIX

Men and women face-off once again in a battle of brute force or resilience and endurance in the 3rd year of ‘R U Tough Enough?’

This year opens to 5 male and 5 female contestants in a classic head-to-head competition of a battle of the sexes.

KIX, the ultimate destination for action entertainment, is looking for the ‘Toughest Pinoy’ to walk away with the Php 250,000 grand prize. Who will win this time? Will the men prove themselves tough? Or are women tougher? We’ll find out in this year’s refresh of the favorite KIX show.

Actress-turned-fitness trainer Aubrey Miles, together with fitness guru Arnold Aninon joins KIX as the ambassadors to this year’s theme ‘Man vs Woman.’ They will lead either #TeamAubrey or #TeamArnold in the challenge to determine the toughest.

Both the new ambassadors were chosen to give a boost to the men versus women leg of the series.

On the blue corner, Aubrey Miles, tough to the bone, an embodiment of tenacity and resilience. She has supported her family at a young age, battled through life’s challenges, and emerge as a tough actress and fitness advocate.

“I’m very excited to be chosen as the first female ambassador for R U Tough Enough? Filipinos are tough, especially women, they never give up even get hit by all kinds of life adversities. Like me, I struggled to get my life back after giving birth and start everything over again by myself. Everything that I have and where am at now is from my hard work and being tougher inside and outside. So I encourage my fellow Pinays out there to join R U Tough Enough? Let’s show them women are really tough,” said Aubrey.

On the red corner, Arnold Aninon, a player on a national rugby team, and a body builder. He has proven to be tough clocking in countless hours of training, dedication to his craft, and discipline.

“Being tough is a balance of being physically and mentally strong. I believe that we can accomplish anything if we just set our minds to it. Much like the Pinoy spirit. Pinoys are so resilient that we get up every time life brings us down. I challenge everyone to test your limits and join R U Tough Enough?,” said Arnold.

“In this year’s R U Tough Enough?, we are excited to go beyond the stereotype that men are tougher than women with our very own battle of Man versus Woman. We’re sure that this will make for an enthralling competition, as we know that toughness isn’t limited to physical strength; it is also a test of mental endurance. And a big thank you to our sponsors and partners for supporting this program,” said Shirley Cheong, Executive Director of Marketing at KIX, Hong Kong.

R U Tough Enough? is open to all Philippine residents aged 18 and above. To enter the
contest, participants must apply online and tell us why you are the Toughest Pinoy at www.KIX-TV.com/tough. Participants with the most inspiring stories will be called to an audition and only ten individuals will be shortlisted to compete at the final showdown and stand a chance to win the title of “The Toughest Pinoy” and a grand prize of P250,000.

R U Tough Enough? Philippines is sponsored by Fisherman’s Friend, the strong adult
candy with added benefits, supported by venue partner SM Mall of Asia, gym partner Gold’s Gym, as well as cable partners Cablelink, Cignal TV, Destiny Cable, Gsat and SKYcable; and media partners WIM and Action Asia.

More details including terms and conditions of the competition can also be found on the
contest website www.KIX-TV.com/tough. Stay updated on the competition through KIX’s social media platforms, including Facebook: facebook.com/KIXAsia, Twitter: @KIXAsia, and Instagram: @KIXAsia.

KIX is available on (Cablelink Ch. 31, Cignal TV Ch. 264, Destiny Cable Ch. 10, Gsat Ch. 117, and SKYcable Ch. 242). For more information, you can log on to www.KIX-TV.com.

Drew Uy

I do words, food, coffee, and photos. Hit me up on Twitter @ginuhit

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