Acer bridges generation gap with G-Shock

Spearheaded by two big brands who want to make lasting partnerships, Acer and G-Shock, a sub-brand of Casio, forged a partnership to narrow the divide between Gen Xers and millennials.

“At Acer, we believe it’s about time to focus on bridging the generation divide,” shares Sue Ong-Lim, Sales and Marketing Director of Acer Philipiines.

At the very core of the partnership, G-Shock appeals to consumers that spans both Gen Xers and millenials though in different styles and watchfaces that still continue to be popular amongst the youth today.

What more to emulate the great divide than to bring in rock musician Basti Artadi and spoken word poet Juan Miguel Severo, both renowned artists in their own generations to mash both their expertise into one music video highlighting the struggles and the eventual common ground found in both their crafts.

The result? An ensemble of rock meets spoken word rap to drive the message that ‘though we may come from 20 years of differences, we can still collaborate and create something both generations are great with.’

“G-Shock is prou d to be Acer’s partner in furthering this cause. Together with Bast and Juan Miguel we aspire to make better and more meaningful connections between these two outspoken generations,” says Charlene Hung, Marketing Officer of Casio Philippines. “With thei help, we are optimistic that we will succeed together.”

This partnership between Acer and G-Shock will provide customers with a free G-Shock watch for every purchase of selected Acer laptops nationwide.

To learn more about Acer and #TimeForUs, visit www.acer.com.ph, follow @acerphils, or visit www.fb.com/AcerPH.

Mabuhay, Manila.

Drew Uy

I do words, food, coffee, and photos. Hit me up on Twitter @ginuhit

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